How to Generate Revenue From Your Facebook Page

Step 1: Create a Page

Both the easiest and the hardest part of the whole process is properly creating  your Page. Make sure you choose the proper classification; some types of pages are limited in what they can do and what they can display, while others have additional features specifically for that type of entity. Picking the wrong one will hamper you. Likewise, be careful in selecting the name you use. You can change your name and URL once, but it’s not easy; Facebook doesn’t want you to casually rebrand at the drop of a hat.

Take care when setting up your Page with all of the information you can fit in. This includes, primarily, you About section. The About section requires several sentences as a description of your business, a link to your main business page – essential if you ever hope to be verified, among other things – and your industry.

Your profile picture and cover photo are crucial as well. No one trusts a Page without a cover photo, for example. Your profile picture can be as simple as a recognizable shot of your logo, or you can jazz it up for a special event. It’s a good idea to change up these pictures every few months, as long as they stay recognizably branded.

Step 2: Build an Audience

When you’re first starting out, you can upload a mailing list if you have one, and Facebook will cross-check those emails with valid Facebook accounts. Any user who maintains a Facebook account with that email address will be given the option to like your page. You might want to hold off on doing this until you have some content on your page, though.

For content, you’re going to want to post and schedule several posts for the coming days. Ideally, you’ll post interesting industry content, content from your blog, content from other partner blogs and general interest content your users like. You might not know what works best yet, but time and study will reveal those secrets to you.

Once you have some content, you can upload your mailing list. You can also employ other techniques for growing your page, including running paid ads if you have the budget to do so.

Step 3: Funnel the Audience to a Monetized Page

This is the first of the two options you have to monetize your Facebook Page, and it’s not entirely just monetizing Facebook. See, the primary purpose of this method is to funnel people away from Facebook and on to pages where people can actually earn you money.

See, you can’t just run affiliate ads on Facebook. They don’t even really like affiliate links, though you can get away with those in organic posts. So, instead, you lead people off-site and on to your own website, blog, or storefront.

You can do this through ads and you can do this through posting content on your site and linking to it on Facebook. In fact, you should be doing both. Every person who visits your site from Facebook is a possible conversion.

You can’t really use optimized landing pages in organic posts. Facebook doesn’t like organic posts being dominated by such advertising. They’ll deliver a hit to your organic reach and make it harder for your other messages to make it through. Ads, however, can and should always link to an optimized landing page.

Once the users have left Facebook and landed on your website, you have all the flexibility and power of SEO and conversion rate optimization available to use.